HOW WE
WORK
WITH
YOU
We keep the process tight and transparent so you always know where we are, what’s next and what we need from you. From first brief to repeat orders, it’s the same disciplined loop:
Brief
1
You tell us what you want the product to do, where it will be sold and at what FOB unit price range it needs to land.
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YOU PROVIDE
Product idea or reference (thoughts, photos, drawings or a competitive benchmark)
Target markets (US / EU / LatAm / other)
Any required certifications (e.g. LFGB / FDA)
Target FOB price range and approximate volumes
WE DELIVER
A feasibility check: “this is realistic / this isn’t with that spec & price”
Early options: materials, complexity and trade-offs to hit your target
Where it helps, a quick AI-assisted scan of your category (top sellers, price bands, basic review patterns) to ensure the idea fits how the segment behaves today
A simple go/no-go recommendation for moving to concept & DFM
If we believe the brief is unrealistic, we tell you upfront. No wishful thinking.
Concept & DFM
2
We turn your idea into a design that can actually be manufactured in our partner factories—and that fixes what people hate in existing products.
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YOU GET
Concept sketches and/or 3D visuals aligned with your brand
A proposed BOM (materials, main components, finishes)
Early Design For Manufacturing notes: what will be easy/hard/expensive to produce
WHAT WE ACTUALLY DO
Use award-winning design (Red Dot) to define form, ergonomics and brand language
Check the design against real constraints in manufacturing plants
Flag risks: tooling complexity, cosmetic challenges, potential failure points
Run AI-assisted analysis of competitor reviews across marketplaces and key retailers:
what customers consistently love (features, feel, ergonomics, look)
what they consistently complain about (leaks, durability, size, handling, packaging, etc.)
Convert those insights into design decisions: we design your product to keep what works in the category and deliberately avoid the known failure points
Instead of designing in a vacuum, we design with thousands of real reviews in mind—compressed and structured by AI, interpreted by us.
Quote & commercial terms
3
Once the concept & DFM are aligned, we issue a transparent FOB quote.
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YOU RECEIVE
FOB unit price (by quantity brackets)
MOQs per variant
Indicative lead times (sampling + mass production)
Clear assumptions (e.g. stainless grade, finish, packaging format)
Indexation logic for key materials (e.g. stainless, resins)
WE CLARIFY
Payment terms (typically 30/70)
Whether tooling is one-off or amortised into the unit price
What’s included: design, sourcing, project management and QC built into the price
No hidden trader mark-ups. You see what drives cost and where we can adjust.
Sampling & approval
4
Nothing moves into mass production until there’s a signed-off golden sample.
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YOU GET
Physical samples (and photos/video if needed for quick reactions)
A short sample report: what matches spec, what we recommend adjusting
A clear decision point: approve as is / approve with changes / reject
WE DO
Align the factory on sample build instructions
Check samples before they reach you (we don’t ship obviously wrong pieces)
Refine tolerances, finishes and packaging based on your feedback
The golden sample becomes the reference standard for QC on the line and at pre-shipment.
Production & QC
5
Once samples and POs are approved, we lock the plan with the factory and start production.
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YOU SEE
A production schedule with key dates (start, DUPRO, PSI, ready-to-ship)
Quality Control milestones and reports at each inspection stage
Early warning if something in the line needs correction
OUR QC FRAMEWORK
IPP – Initial check when the line starts; first pieces validated against sample
DUPRO – During production inspection to catch issues early
PSI – Pre-shipment inspection. Typical AQL plan: Critical: 0.0 / Major: 2.5 / Minor: 4.0 (Adjusted if your category needs tighter controls)
If a lot doesn’t meet agreed AQL, we define rework, sorting or remake with the factory before cargo is released.
Shipment and documents
6
We bring the order to the agreed Incoterm and make sure the paperwork is usable by your forwarder and brokers.
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YOU GET
Commercial invoice, packing list, BL in correct formats
Photo evidence of packing/loading if required
A clear handover point: when risk and responsibility pass to you (per Incoterm)
WE MANAGE
Factory coordination with your forwarder (or ours, if you prefer CFR/CIF/DAP)
BL control: we don’t “let go” of the shipment without your instruction
Basic checks on HS codes/declared values consistent with the transaction
Default is FOB, but we can support CFR/CIF/DAP if you prefer a single point of contact.
Launch & Learn
7
Once your product is in the market, we don’t disappear. We help you learn from the first run so the second is better—using data and AI where it actually adds value.
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YOU SHARE (at level you are comfortable with)
Sell-through or rotation by SKU (even if simple: good/average/slow)
Returns and complaints (with reasons, where possible)
Ratings & reviews (e-commerce, marketplaces, internal feedback)
WE DO
Pull and structure feedback: sales patterns, reasons for returns, public reviews and comments
Use AI to process large volumes of reviews and support notes, cluster themes and surface what matters:
recurring complaints (e.g. grip, size, weight, leaks, chipping, packaging damage)
recurring positives (feel in hand, stability, insulation performance, perceived quality)
Combine that with your margin and rotation data to answer:
what should be fixed in the next production run
what should be kept and amplified in future variants
Propose specific product tweaks for the next PO (e.g. handle geometry, coating spec, lid mechanism, packaging changes)
Suggest extensions or variants around what the market clearly likes
We’re not selling you a heavy “data platform”. We use AI to compress and structure what would otherwise take days of manual reading, and then apply human judgement to turn that into concrete design and engineering decisions for the next production run … and the cycle starts again.
Always-on layer: Legal, IP, and language
Over the top of the 7 steps, three things are always there:
NON-CHINESE LAW CONTRACTS
Master agreements and POs under English law or your local law, with clear warranties and liability caps.
IP & TOOLING PROTECTION
Strict NDAs, full IP transfer to you for EUIPO / UK IPO / USPTO registration, and tooling recorded in your name at the plant, with no third-party use.
LANGUAGE BRIDGE
Spanish or English with you; technical Chinese with the factory. No guesswork on specs, tolerances or finishes.
Ready to see if your next product fits this process?
Send us a brief and a target price range, and we’ll tell you if it’s feasible and what the path would look like.